EA Brings The Sims Social Game to China’s Tencent

Electronic Arts said this morning it will launch its Facebook game, The Sims Social, on Tencent, China’s leading social network. The game, which will have the Chinese name of Mo Ni Shi Guang, will be released soon. The Sims Social, which allows players to simulate real life, launched on Facebook in August, and continues to be one of the top 10 games on the platform. The game will potentially reach millions of new players who do not have access to Facebook.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer