Kara Swisher

Recent Posts by Kara Swisher

msnNOW Launches — Apparently, Not Your Granddaddy’s MSN (Video)

Earlier today, I had a trendy San Francisco tea with MSN GM Bob Visse, who came to town to talk about a new site that the Microsoft portal is debuting tonight called msnNOW.

Simply put, it is a way to get them high-twitch youngsters to pay some mind to old, musty portals.

The site, which is offered on multiple platforms from smartphones to tablets to Facebook, tracks the news trends from a variety of real-time sources, and then its editors churn them out for users.

Hey, lookee over here, kids: Drinking diet soda could kill you! And a Philly bakery is charging $55,000 for a cupcake!

You get the idea — but it’s actually a lot of fun and an interesting take, as you can see from the screenshot below of the msnNOW page:

And here’s a video interview I did with Visse about msnNOW:

And here’s a video that MSN did about the new service:

<a href='http://www.bing.com/videos/browse?mkt=en-us&#038;vid=24b787a7-8dfe-46f6-bfc2-80da29a71a67&#038;from=sharepermalink&#038;src=v5:embed::' target='_new' title='msnNOW Arrives Today: Know About It'>Video: msnNOW Arrives Today: Know About It</a>

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google