Kara Swisher

Recent Posts by Kara Swisher

msnNOW Launches — Apparently, Not Your Granddaddy’s MSN (Video)

Earlier today, I had a trendy San Francisco tea with MSN GM Bob Visse, who came to town to talk about a new site that the Microsoft portal is debuting tonight called msnNOW.

Simply put, it is a way to get them high-twitch youngsters to pay some mind to old, musty portals.

The site, which is offered on multiple platforms from smartphones to tablets to Facebook, tracks the news trends from a variety of real-time sources, and then its editors churn them out for users.

Hey, lookee over here, kids: Drinking diet soda could kill you! And a Philly bakery is charging $55,000 for a cupcake!

You get the idea — but it’s actually a lot of fun and an interesting take, as you can see from the screenshot below of the msnNOW page:

And here’s a video interview I did with Visse about msnNOW:

And here’s a video that MSN did about the new service:

<a href='http://www.bing.com/videos/browse?mkt=en-us&#038;vid=24b787a7-8dfe-46f6-bfc2-80da29a71a67&#038;from=sharepermalink&#038;src=v5:embed::' target='_new' title='msnNOW Arrives Today: Know About It'>Video: msnNOW Arrives Today: Know About It</a>

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik