Citi: Positive Trends Ahead for E-Commerce
According to a brief from comScore, total U.S. online spending in January — including retail and travel — grew 13 percent year over year to $23 billion, compared to 11 percent in December. Both months were pointing slightly downward from fourth-quarter online spending, which saw 14 percent year-over-year growth, but Citi analyst Mark Mahaney said in a note that he sees overall positive trends ahead in e-commerce, with the possibility of seeing pre-recession 20 percent growth rates. Key segments contributing to January’s overall growth included online sales of computer software, jewelry and watches, and home electronics.