Peter Kafka

Recent Posts by Peter Kafka

Mark Zuckerberg Watches Linsanity From “$1,200 Seats”

Mark Zuckerberg didn’t have to visit Madison Square Garden to watch Jeremy Lin and the Knicks win today — the game was on national TV, as you can see from this 30FPS screengrab from ABC’s broadcast.

But! If you’re going to see Linsanity up close and personal, may as well get as close as possible. Zuckerberg’s seat normally goes for $1,200, according to CNBC sports business reporter Darren Rovell.

 


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web