Peter Kafka

Recent Posts by Peter Kafka

The U.S. Army’s Guide to Pinterest (Really)

Maybe you’ve had a very, very long nap and missed the last few weeks. So you haven’t heard of Pinterest. No shortage of ways to catch up, including this nice meta-explainer from our corporate cousins at The Wall Street Journal. For the advanced class, check out the site’s attempt to quell growing copyright questions.

But if you’re in a hurry, you might consider this no-nonsense guide from the U.S. Army, which has a couple dozen boards of its own (via the Atlantic).

As I’ve noted before, the first instinct when you see military institutions writing about Pinterest, or Twitter, or offering flowcharts that explain how to comment on blogs might be a giggle. But once you actually look at the stuff they’re writing, it seems much more reasonable.

Unrelated: I have had a weird twinge of nostalgia for the ’80s vintage “Be All That You Can Be” campaign. Maybe some kind of madeleine thing triggered by those Will Ferrell Old Milwaukee ads.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer