Peter Kafka

Recent Posts by Peter Kafka

The U.S. Army’s Guide to Pinterest (Really)

Maybe you’ve had a very, very long nap and missed the last few weeks. So you haven’t heard of Pinterest. No shortage of ways to catch up, including this nice meta-explainer from our corporate cousins at The Wall Street Journal. For the advanced class, check out the site’s attempt to quell growing copyright questions.

But if you’re in a hurry, you might consider this no-nonsense guide from the U.S. Army, which has a couple dozen boards of its own (via the Atlantic).

As I’ve noted before, the first instinct when you see military institutions writing about Pinterest, or Twitter, or offering flowcharts that explain how to comment on blogs might be a giggle. But once you actually look at the stuff they’re writing, it seems much more reasonable.

Unrelated: I have had a weird twinge of nostalgia for the ’80s vintage “Be All That You Can Be” campaign. Maybe some kind of madeleine thing triggered by those Will Ferrell Old Milwaukee ads.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus