Peter Kafka

Recent Posts by Peter Kafka

The U.S. Army’s Guide to Pinterest (Really)

Maybe you’ve had a very, very long nap and missed the last few weeks. So you haven’t heard of Pinterest. No shortage of ways to catch up, including this nice meta-explainer from our corporate cousins at The Wall Street Journal. For the advanced class, check out the site’s attempt to quell growing copyright questions.

But if you’re in a hurry, you might consider this no-nonsense guide from the U.S. Army, which has a couple dozen boards of its own (via the Atlantic).

As I’ve noted before, the first instinct when you see military institutions writing about Pinterest, or Twitter, or offering flowcharts that explain how to comment on blogs might be a giggle. But once you actually look at the stuff they’re writing, it seems much more reasonable.

Unrelated: I have had a weird twinge of nostalgia for the ’80s vintage “Be All That You Can Be” campaign. Maybe some kind of madeleine thing triggered by those Will Ferrell Old Milwaukee ads.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik