Lauren Goode

Recent Posts by Lauren Goode

Uber Gives D.C. Residents Presidential Treatment

After running into some early opposition in the nation’s capital, Uber, a technology company that allows users to order a car service from a smartphone app, applied the full-court press in Washington, D.C., on President’s Day.

In the video below, the San Francisco-based start-up shows how a few lucky Uber users received the presidential treatment and got to ride yesterday in an “Ubercade,” which featured three Uber “Secret Service agents” and two Suburbans flanking their town car. The promotional stunt and the video are, no doubt, part of Uber’s campaign to show residents how slick the Uber experience can be, just as the city’s taxi commissioner has vocally opposed Uber’s operations there.

Uber, which launched in 2010, is now fully operational in six U.S. cities, and recently began testing its service in L.A. and Toronto. It’s also available in Paris.

Co-founder and CEO Travis Kalanick didn’t respond to request for comment on the current state of affairs for Uber in Washington, D.C. But have a look to see how Uber, as the company put it, is “stepping up its game” in the District:

(Photo courtesy of Steve_P_NYC/Flickr)


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