Peter Kafka

Recent Posts by Peter Kafka

Zynga Ad Exec Manny Anekal Leaves for Mobile Start-Up Kiip

Manny Anekal, who headed up brand advertising for Zynga, has left the company. He’s now chief operating officer at Kiip, a start-up that hands out “branded rewards” to mobile games players. Business Insider reported the move earlier. Prior to Zynga, Anekal had run ads at Electronic Arts and Massive, the game ad start-up acquired by Microsoft.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web