Lauren Goode

Recent Posts by Lauren Goode

Apple Acquires App Search Engine Chomp

Apple on Thursday confirmed it has acquired San Francisco-based start-up Chomp, which operates a search engine for apps, for an undisclosed amount. Apple declined to elaborate on how it plans to integrate Chomp, other than to say it sometimes acquires technology companies and generally doesn’t discuss its plans. The acquisition comes as Apple is counting down to the App Store’s 25-billionth app download, across the 550,000 app titles currently available. The Chomp acquisition was first reported by TechCrunch.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web