Peter Kafka

Recent Posts by Peter Kafka

Yieldbot Raises $4 Million to Help Sell Display Ads to Search Buyers

Ad tech start-up Yieldbot has raised a $4.2 million A round led by New Atlantic Ventures and RRE Ventures. The New York-based company helps publishers sell their display inventory to marketers who usually buy search ads from Google and Microsoft instead. Seed investors kbs+p Ventures, Common Angels and Neu Venture Capital also re-upped.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald