Peter Kafka

Recent Posts by Peter Kafka

Yieldbot Raises $4 Million to Help Sell Display Ads to Search Buyers

Ad tech start-up Yieldbot has raised a $4.2 million A round led by New Atlantic Ventures and RRE Ventures. The New York-based company helps publishers sell their display inventory to marketers who usually buy search ads from Google and Microsoft instead. Seed investors kbs+p Ventures, Common Angels and Neu Venture Capital also re-upped.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

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