Hey Ladies! Guess Who Loves Web Video?

From the “sort-of-surprising-but-really-shouldn’t-be” file: Women like watching video on the Web — even more than men do. At least when it comes to Netflix and Hulu.

So says Nielsen, using data it collected last fall. It says 57 percent of Netflix.com visitors are women, and that 59 percent of Hulu’s visitors are women.

And those numbers actually understate the gender gap a bit, because women watch more once they get to the sites, too. Nielsen says that women account for 64 percent of total viewing time on the two sites.

A good reminder that while there’s (still) a big gender imbalance when it comes to tech companies’ executive ranks, board composition, etc., it’s a different story when it comes to tech consumers. Another good reminder: Pinterest.

(Image courtesy of Shutterstock/Dmitrijs Dmitrijevs)