Ina Fried

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LG Shows Its Hand in Barcelona (After Already Tipping It)

After announcing a ton of devices last week, there wasn’t much room for surprise by the time LG made it to Barcelona.

The company introduced four devices last week, as well as plans for a new design theme. However, the company is using the show to display the just-introduced devices, plus three other phones that are part of a new-look design for the company.

Those devices — L3, L5 and L7 — are similar in design, but with different screen sizes and going after different parts of the market, from low-end to midrange. The L3 will sbhip this quarter and runs on the Gingerbread version of Android; the L5 and L7 run Ice Cream Sandwich and are due out next quarter.

Along with those devices, LG has a range of high-end models, including a new 3-D phone with a wider viewing angle; a quad-core phone; and the LG Optimus Vu, with its ginormous screen. Or, as LG likes to put it, a device that is “four times smaller than an ordinary tablet.”

The moves come as LG is trying to deal with increasingly tough competition in the mobile space, particularly among Android makers.

Here’s a picture of the Optimus Vu, by the way, held next to a Nokia Lumia 800:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus