AT&T Plan Would Let App Makers Pay for Subscribers’ Data Use

AT&T Inc. is preparing a service that would let content providers and developers of mobile applications pay the wireless carrier for the mobile data its customers use, the carrier’s network and technology head John Donovan said in an interview Monday.

Mr. Donovan likened the service to toll-free calling for the mobile-broadband world. The move comes as carriers are hunting for new ways to make money on the rising data traffic on their networks, while mindful of limits on what consumers are willing to spend.

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