Peter Kafka

Recent Posts by Peter Kafka

Buddy Media Adds Brighter Option to Help Brands Buy Facebook Ads

Buddy Media, a start-up that helps brands manage their presence on Facebook, is now going to help them buy ads, too. The New York-based company has acquired Brighter Option, a “Facebook ads API company” that helps brands purchase media on the social network. WPP, the ad giant that invested in Buddy Media in 2010, says it will use Buddy/Brighter exclusively to manage its clients’ Facebook ad buys.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik