Peter Kafka

Recent Posts by Peter Kafka

Buddy Media Adds Brighter Option to Help Brands Buy Facebook Ads

Buddy Media, a start-up that helps brands manage their presence on Facebook, is now going to help them buy ads, too. The New York-based company has acquired Brighter Option, a “Facebook ads API company” that helps brands purchase media on the social network. WPP, the ad giant that invested in Buddy Media in 2010, says it will use Buddy/Brighter exclusively to manage its clients’ Facebook ad buys.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

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