Peter Kafka

Recent Posts by Peter Kafka

Buddy Media Adds Brighter Option to Help Brands Buy Facebook Ads

Buddy Media, a start-up that helps brands manage their presence on Facebook, is now going to help them buy ads, too. The New York-based company has acquired Brighter Option, a “Facebook ads API company” that helps brands purchase media on the social network. WPP, the ad giant that invested in Buddy Media in 2010, says it will use Buddy/Brighter exclusively to manage its clients’ Facebook ad buys.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google