Lauren Goode

Recent Posts by Lauren Goode

Zynga Lead Game Designer Departs for Idle Games

Michael McCormick, a 20-year game industry veteran and Zynga’s lead game designer on CityVille, is leaving the company to become director of game design at San Francisco-based start-up Idle Games, creators of upcoming Facebook game Idle Worship. The move comes on the heels of the departure of Zynga ad exec Manny Anekal to join Kiip, a mobile games rewards company, as chief operating officer.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web