Peter Kafka

Recent Posts by Peter Kafka

AOL Joins Rush Limbaugh Ad Exodus

AOL became the eighth advertiser to pull its ads from Rush Limbaugh’s radio talk show, after the conservative host referred to a Georgetown law school student as a “slut” and a “prostitute.” An AOL spokeswoman told AOL’s Huffington Post that the company was “suspend[ing] advertising” because “Mr. Limbaugh’s comments are not in line with our values.”


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web