Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Dollar Shave Club’s Razor-Sharp Wit

I am still dubious on this particular online commerce concept, although this is perhaps one of the funnier commercials for a new start-up called Dollar Shave Club.

It has garnered a lot of attention (and some high-profile funding) so far, mostly for the clever CEO Michael Dubin hawking the service’s simple razor offer in the tone of the recently successful Old Spice ads.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus