Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Dollar Shave Club’s Razor-Sharp Wit

I am still dubious on this particular online commerce concept, although this is perhaps one of the funnier commercials for a new start-up called Dollar Shave Club.

It has garnered a lot of attention (and some high-profile funding) so far, mostly for the clever CEO Michael Dubin hawking the service’s simple razor offer in the tone of the recently successful Old Spice ads.

Enjoy:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web