Ina Fried

Recent Posts by Ina Fried

Checking In and Checking Out South by Southwest

As a South-by newbie, I had very little idea what to expect upon arriving in Austin.

One thing I sure wasn’t expecting was the cold and gloomy weather. But once you walk from wherever you manage to find a room over to the Austin convention center, things heat up considerably. The lobby is hip-ified with whiteboards and zeitgeist polls and for-sale hoodies (not that everyone didn’t come with their own already).

Registration was a zoo, albeit a well-organized one where the herds were sorted into their various species — speakers, attendees and the omnivorous press.

As for AllThingsD, Liz Gannes and I are already on the ground, and we’ll be joined by the rest of our posse shortly.

In the meantime, here’s a look at some of the very early scenes from SXSW 2012. And if you are a newbie like me, or just want a little help, check out this tech tool kit that Lauren Goode put together.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik