Searching for Market Share: Google Up, Microsoft’s Bing Up, Yahoo … Not Up
According to the latest comScore report, search dominator Google continued to do so in the U.S. market, upping its share to 66.4 percent in February, from 66.2 percent in the month before.
This marked the third month Google’s search share rose, improvement also enjoyed by Microsoft’s Bing search engine. Its share rose to 15.3 percent, said comScore, from 15.2 percent in January. That is up from 13.6 percent a year ago.
The rise comes at the expense of Microsoft advertising partner Yahoo, which saw its market share fall to 13.8 percent. It was 14.1 percent a month ago, and 16.1 percent a year ago.
This is, as you might imagine, not good news for Yahoo, which relies on income from its once-mighty search business. It’s better news for Microsoft, of course, although it still pays big-time in costs for the wins it is making from Bing.