Kara Swisher

Recent Posts by Kara Swisher

We’re Expanding: All Things Digital Would Like You to Meet All Things Reviewed

Tomorrow, as part of the commitment that AllThingsD has to providing its readers with ever more high-quality content, this site will be launching a new reviews section, All Things Reviewed.

Simply put, we’re building on the consumer-tech reviews by Walt Mossberg and Katie Boehret that we’ve always run, with a fresh team of ATD reviewers, the first of whom is the talented Lauren Goode.

Lauren will be joined in the coming months by additional strong reviewers, who we will be adding soon, and each of whom will likely do one meaty review a week.

Katie, who will continue as a columnist at The Wall Street Journal, will also take on the added task of editing the new All Things Reviewed section, which we designed to be bright and graphical and easy to navigate.

We’ll also have plenty of timely, interesting consumer product news in addition to the in-depth reviews. It will all be integrated into the main ATD site, too, because we consider it a key part of providing a range of news, information, analysis and context to those who come to us for trustworthy, fair and accurate journalism.

Make no mistake: We think it is critical that reviews adhere to the same strict tenets of reporting we have for everything we post here. The reviews of the products we will feature take time, rigorous testing and deep critical analysis.

And, like Walt’s and Katie’s current reviews, these new ATD reviews will be based on thorough testing and aimed at smart consumers — and not just techies and enthusiasts.

That’s why we will pick carefully which products are significant or might be interesting to a broader range of readers. In other words, we won’t be reviewing every single slightly changed phone or laptop, or every me-too location app, and we won’t bore you with chip speeds and technobabble.

Thus, as hard as it is to say to the geeks who follow us, we will shun the rigid spec lists and templates used elsewhere, and instead present you with holistic, experience-based reviews that tell the story of the product — hardware, software, apps, games, Web sites and services.

Most importantly, we won’t be afraid to point out negatives, even if the manufacturer is an advertiser. Our aim is to earn your trust and be on your side, even if you disagree at times with our conclusions.

Like all new endeavors, we hope to get the entire section up to cruising speed as soon as possible, but we’ll be doing it in the careful, considered and high-quality manner we strive for in everything we do. (And, like all new stuff, we also had a party introducing the section to a packed crowd at the SXSW Interactive festival last night.)

We hope you’ll like the result and welcome your feedback as we begin our latest expansion. And, as usual, there will be much more to come.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik