Forget Cleantech — It’s Cleanweb at SXSW
Earlier this week, I slogged through the rain in a very dorkish GroupMe plastic poncho at SXSW in Austin to attend what I thought was one of the more interesting sessions, titled “Why Cleanweb Will Beat Cleantech.”
Perhaps because it was not yet another creepy location app (memo to Banjo and Highlight users, please stop attempting to get me to allow you to stalk me, cuz I ain’t!), it was more sparsely attended.
But the presentation by longtime Silicon Valley entrepreneur Sunil Paul was a good one, given his premise that current information technology tools were at the heart of creating solutions around energy conservation.
The founder of Brightmail — and also the first start-up partner of Zynga CEO and founder Mark Pincus at a Washington, D.C., company called Freeloader (where I first met the pair) — thinks that clean technologies like solar can be better leveraged with Cleanweb, which he defined as the “application of information technology to resource constraints.”
In other words, more Airbnb (fewer hotel rooms mean less carbon emissions), more Zappos (fewer stores, less driving to stores, etc.) and more teleconferencing (that’s easy to grok) is evidence that the Cleanweb could be an important contributor to saving the planet.
Quoting a recent tweet he saw, Paul noted that a smartphone today has as much computing power as the computers that put a man on the moon, but all we do with them is launch birds into pigs.
“I am saying we can do something better with the aggressive application of software technology,” he said.
Actually, those Angry Birds are now in space, too.
In any case, here’s Paul’s interesting deck from the talk:
- The Homeless Defend Becoming Hotspots
- Pinterest CEO Ben Silbermann’s Lesson for Start-Ups: Go Your Own Way
- The Best and Weirdest Requests and Errands at SXSW From Zaarly, TaskRabbit and Others
- Al Gore and Sean Parker Blame TV and Money for Ruining Politics, and Say Social Media Ought to Fix It
- Letters From SXSW: How to Be “Disruptive”
- SXSW News: Jerry Levin’s StartUp Health Academy for Entrepreneurs Announces First Class
- The Best (And Worst) Marketing Gimmick in Austin
- Forget Cleantech — It’s Cleanweb at SXSW
- Houston Comes to Austin as Kara Swisher Talks Lessons Learned with Dropbox CEO
- After Nearly Doubling Its Userbase in Three Months, Instagram Will Finally Come to Android
- The Power of Power at South By Southwest
- How Jimmy Fallon Uses the Nike FuelBand (It’s Naughty, Of Course)
- Gawker Will Deputize Commenters, Says Sheriff Nick Denton
- Microsoft’s Danah Boyd: Social Media Makes the World More Fearful
- Etsy CEO on Building a Lean Start-Up: Deploy, Deploy, Deploy
- South By Southwest Parties On, Despite the Rain
- At SXSW, Joi Ito Invites Tech Entrepreneurs Into the MIT Media Lab
- Texas Gov. Rick Perry Drops In on South By Southwest
- Can Playing More Games Make Your Life “SuperBetter”? Jane McGonigal Thinks So.
- Google’s Vic Gundotra on Why Plus Isn’t a Minus
- Rain Douses Austin as Crowds Flood Into SXSW
- Checking In and Checking Out South by Southwest
- SXSW Serendipity Gets Yet Another Helper: Kismet
- The Essential SXSW Tech Tool Kit
- Geek in the Heart of Texas: AllThingsD at SXSW 2012