The New Cable-TV Guy: Intel

Intel Corp. is developing an Internet-based TV service that it hopes to sell to U.S. consumers, a strategic shift for the chip maker that makes it the latest technology company to look at a foray in the pay-TV business.

The Silicon Valley company has for several months been pitching media companies on a plan to create a “virtual cable operator,” which would offer their U.S. TV channels nationwide over the Internet in a bundle similar to subscriptions sold by cable- and satellite-TV operators, according to people familiar with the effort. Intel wouldn’t provide Internet access, which subscribers would obtain separately.

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