Ina Fried

Recent Posts by Ina Fried

The Best (And Worst) Marketing Gimmick in Austin

As I walked from the Austin Convention Center, I noticed that nearly every car had an envelope under the wipers, marked “Parking Violation.”

Suspecting this might be a South by Southwest gimmick rather than meter enforcement, I grabbed one of said envelopes.

Indeed, opening the envelope revealed a postcard with a quarter taped to it and a pitch for a start-up called ParkMe.

“Download the Parkme app today,” the flyer said, in all capital letters, below the also fully capitalized “Parking violation warning.”

I wonder how many car owners fell for it, and just how forgiving they were upon learning they had been played.

RELATED POSTS:


Latest Video

View all videos »

Search »

Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work