Ina Fried

Recent Posts by Ina Fried

The Best (And Worst) Marketing Gimmick in Austin

As I walked from the Austin Convention Center, I noticed that nearly every car had an envelope under the wipers, marked “Parking Violation.”

Suspecting this might be a South by Southwest gimmick rather than meter enforcement, I grabbed one of said envelopes.

Indeed, opening the envelope revealed a postcard with a quarter taped to it and a pitch for a start-up called ParkMe.

“Download the Parkme app today,” the flyer said, in all capital letters, below the also fully capitalized “Parking violation warning.”

I wonder how many car owners fell for it, and just how forgiving they were upon learning they had been played.

RELATED POSTS:


Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik