Fail Fast, Indeed! Oink Will Shut Down, as Kevin Rose’s Milk Moves to Next Project.
Oink was a pretty but not super useful or differentiated app that helped users review the best things in the places around them. It was released just this past November to much interest and many downloads.
The company’s explanation was: “We started Milk Inc. (the company behind Oink) to rapidly build and test out new ideas. Oink was our first test and, in preparing to move onto the next project, we’ve decided to shut it down to help focus our efforts.”
The Oink Web site is to close on March 31, and already today the app has stopped loading data (see the screenshot).
To its credit, Oink immediately supplied a tool for users to sign up to download their ratings and pictures, though the ensuing email arrives with cringe-worthy subject line “You’re exported Oink data.”