Google Gives Search a Refresh
Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today’s technology and maintain its dominant market share.
Over the next few months, Google’s search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page.
The changes to search are among the biggest in the company’s history and could affect millions of websites that rely on Google’s current page-ranking results. At the same time, they could give Google more ways to serve up advertisements.