Ina Fried

Recent Posts by Ina Fried

AT&T Committing Another $250 Million to Its Education Program

AT&T is announcing on Monday that it will spend $250 million over the next five years to expand its education effort. The program, known as Aspire, funds activities ranging from mentoring and internships to initiatives designed to reduce dropout rates.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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