AT&T, Apple Say New iPad Seeing Record Sales
Both AT&T and Apple said that sales of Apple’s latest iPad have been a record, though neither company provided much in the way of specifics.
Speaking on a conference call discussing Apple’s dividend plan, CEO Tim Cook said that the new iPad resulted in a record weekend, and that Apple was thrilled.
Both AT&T and Verizon issued official statements on Monday. AT&T said that it set a new single-day record for both iPad sales and activations on Friday, demonstrating “robust demand.” Update: And Verizon said “We are quite pleased with sales, which have been brisk through the weekend, and we are excited to offer customers an alternative that lets them enjoy their new iPad on the nation’s largest 4G LTE network.”
One of the interesting questions with the new iPad is whether more customers will opt for the cellular-equipped versions, now that it supports high-speed LTE networks. With previous iPad models, a significant majority of buyers have opted for the Wi-Fi-only versions.
Also, it will be worth keeping an eye on the battle between AT&T and Verizon. Verizon has LTE available more broadly, and for now is the only one of the two allowing the device to be used as a hotspot. AT&T, meanwhile, touts that its iPad runs faster in areas where LTE is not available.