Ina Fried

Recent Posts by Ina Fried

New iPad Display Passes With Flying Colors

The screen experts at DisplayMate have taken a look at the screen technology in Apple’s new iPad and decided that it is indeed the best mobile display, offering far better picture quality than any other portable screen on the market.

“Apple has taken the very good display on the iPad 2 and dramatically improved two of its major weak points: sharpness and color saturation,” DisplayMate’s Ray Soneira said in a report. “They are now state-of-the-art.”

Soneira had previously praised the iPad 2 display, as well as Samsung’s Galaxy Tab 10.1, which he said was the only Android tablet then giving Apple a run for its money.

That’s not to say Soneira doesn’t see room for improvement in the new iPad.

Even with all its pixels, there is still theoretically some room for improvement, Soneira says, noting that some people actually see more detail than shown on a Retina display. That said, cramming more pixels onto the screen requires more battery capacity and additional processing power. As it is, Soneira notes that Apple had to increase the battery capacity in the new iPad by 70 percent just to maintain the same battery life it had with the iPad 2.

So, rather than focus on more pixels, DisplayMate suggests other areas for Apple to improve on, particularly the reflectiveness of the screen, which affects how well it does in brightly lit areas.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus