Ina Fried

Recent Posts by Ina Fried

New iPad Display Passes With Flying Colors

The screen experts at DisplayMate have taken a look at the screen technology in Apple’s new iPad and decided that it is indeed the best mobile display, offering far better picture quality than any other portable screen on the market.

“Apple has taken the very good display on the iPad 2 and dramatically improved two of its major weak points: sharpness and color saturation,” DisplayMate’s Ray Soneira said in a report. “They are now state-of-the-art.”

Soneira had previously praised the iPad 2 display, as well as Samsung’s Galaxy Tab 10.1, which he said was the only Android tablet then giving Apple a run for its money.

That’s not to say Soneira doesn’t see room for improvement in the new iPad.

Even with all its pixels, there is still theoretically some room for improvement, Soneira says, noting that some people actually see more detail than shown on a Retina display. That said, cramming more pixels onto the screen requires more battery capacity and additional processing power. As it is, Soneira notes that Apple had to increase the battery capacity in the new iPad by 70 percent just to maintain the same battery life it had with the iPad 2.

So, rather than focus on more pixels, DisplayMate suggests other areas for Apple to improve on, particularly the reflectiveness of the screen, which affects how well it does in brightly lit areas.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik