Saving the Social Web for Later Use: Jolicloud Organizes Everything You’ve Shared, Liked and Favorited
The stuff we share, like and favorite using social media is clearly important to us, but it’s treated very differently from our personal files. After we click that little star or thumbs-up button, it’s unlikely we’ll ever see the photo or video again.
The new service Jolicloud Me takes a filesystem approach to social media, so we can sort and search through the Facebook, Flickr, Instagram, Picasa and Twitter content that we’ve previously interacted with or shared.
Jolicloud Me, which launches today but is still only available via invitation, slurps in each user’s content and then makes it available through an Internet-connected browser; and soon, an iPhone and Android app. The main interface is like a desktop library, with a strip of automatically generated folders of content on the left, and the content in the middle. As users share, like and favorite more content on various services, each item continues to be added to their Jolicloud account. Then they can search through and sort all their personal files.
It also plays on the appeal of the collection service Pinterest — as co-founder Ben Silbermann said in a recent interview (which I quickly found in my own Jolicloud links folder), Pinterest is meant to be “a bit timeless,” rather than real-time and ephemeral like the rest of social media.
Jolicloud has its own social layer, where users can publicly share collections of previously shared content and connect to friends. But the main utility seems to be personal organization.
As far as centralized personal cloud search goes, though, you might be better off with the incredibly useful app Greplin, which indexes far more services including mail, calendar and file-storage apps. And if you want to save content offline, rather than in the cloud — which is, of course, where Jolicloud lives — there are alternatives like SocialFolders.
Jolicloud, which raised $4.2 million from Atomico and Mangrove Capital in 2009, previously made a bunch of other interesting cloud products that nobody really uses.