Kara Swisher

Recent Posts by Kara Swisher

Viral Video: The ParkMe Dudes Booting Austin

ParkMe is an app that AllThingsD writer Ina Fried wrote was “the best (and worst) marketing gimmick in Austin” at the SXSW Interactive festival last week.

Simply put, the Los Angeles-area start-up used fake tickets and boots to get the word out about their app, which recommends the “cheapest and closest parking around you.”

Yes, boots in Texas. Heh.

Here is a video ParkMe did about the effort:


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google