Kara Swisher

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Viral Video: Getty Images’ Mishmash 2012 Competition Global Winner

And the winner is … Jason Harper for “In this Shop.”

The winner, that is, of Getty Images’ innovative Mishmash creative challenge, in which anyone can submit a film from one to three minutes long, as long as it was created using Getty Images’ video, music and imagery content.

Harper’s video, which depicts a classic city barbershop, won the Global Grand Prix title, out of 300 entries worldwide. Winners were also selected for three other global regions.

Here is Harper’s winning video, set to a poem by Mark Anthony Thomas, which he called “an ode to a place I grew up.”


And here’s the official press release listing the other winners:

Getty Images announces the winners of 2012 Mishmash challenge

London, UK — 21 March, 2012: Getty Images has today announced the winners of its annual Mishmash creative challenge. The competition, which launched in January, received 300 entries from around the world, with winners being divided between three regions: EMEA (Europe, Middle East and Africa), the Americas and Asia Pacific, with one global overall winner also selected.

Jason Harper’s entry, In This Shop, which explores the place of a local business in modern day America, was awarded the Global Grand Prix title, which chairman of the jury and R/GA, Chief Creative Officer, Nick Law described as “beautifully modulated, intimate and simple.” Other winners include:

Global Grand Prix and Americas: Jason Harper from the US for In This Shop
APAC: Marcia Hawira from New Zealand for Natalia
EMEA: Blake Dixon from the United Kingdom for The Newton N. Minow Experience
Public vote prize: Bartolome Barrero from Spain for Mother Nature

Each of the winning entries cleverly blurred the lines between imagery and video to create works which both impressed and challenged the judges with their creativity, story-telling techniques, slick editing and innovative subject matter.

Andrew Saunders, Senior Vice President, Creative Content, Getty Images said: “Once again we have had an overwhelmingly positive response to Mishmash, which never fails to produce work that both inspires and surprises us. The high calibre of films really showcases our creative and engaging content and we feel that the shortlisted entries demonstrate the evolution of video and media as a growing and highly engaging communication platform. A huge congratulations to all of our winners.”

Getty Images received over 300 submissions from creatives in over 50 countries — an increase of 37 per cent compared with the 2010 competition.

New for 2012, Mishmash entrants could choose to enter one of three categories: short story, music video or video art. Each film, which needed to be between one and three minutes long, was created using Getty Images video, music and imagery content.

The competition, which ran for two months, was judged by 29 of the world’s leading music, technology and film production professionals and was chaired by R/GA’s, Global Chief Creative Officer, Nick Law. Other judges included:

· Ignacio Oreamuno, President, I have an idea
· Nate Lanxon, Online Editor, Wired
· Leading Bollywood film producer Aashish Singh from Yash Raj Films

For more information on the Mishmash competition, or to view the award-winning entries, visit www.gettyimages.com/mishmash

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