Energy Drink Promises Gamers Clear Eyes, Steady Trigger Finger

If you are a gamer, forget Red Bull or 5-hour Energy — this drink is made for you.

GungHo is a new energy drink, which is pouring it on thick to attract videogamers who are looking for less jitters and more eye-hand coordination for those late-night gaming sessions.

In a study conducted by the University of Utah on behalf of GungHo, it found more than 50 percent of gamers said they were not satisfied with existing energy drinks because jitters cause a lack of control.

In contrast, GungHo, which promises “Ninja-like focus” says it increases concentration, memory storage and recall without the same high’s and low’s associated with other energy products.

No reason why an energy drink can’t be like any other videogame accessory in the industry, from high-end controllers to downloadable content. A single shot costs $2.99, or about the equivalent of three 99-cent mobile games.

Here’s a video of someone under the influence of GungHo:


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