Nokia to Sell High-End Lumia in China
Finnish phone maker Nokia Corp. is launching sales of its high-end Lumia smartphones in China in a move to gain market share in the world’s largest smartphone market and to push forward the troubled company’s turnaround.
Nokia will begin selling its Lumia 800C, which runs with Microsoft Corp.’s Windows Phone operating system and is supported by mobile carrier China Telecom Corp., in April for 3,599 yuan, or about $570, roughly within the range for a high-end phone in China. In the second quarter, the company will launch the introductory smartphone Lumia 610C to target younger audiences, said Stephen Elop, chief executive of Nokia, on at a press event Wednesday in Beijing.
