Online Shoppers Say They Buy Things They Find on Pinterest

Here’s a stat worth bookmarking: 21 percent of people who identified themselves as Pinterest users said in a recent survey that they had purchased a product after seeing it on Pinterest — most frequently, clothing, food or home decorating materials. Unfortunately, the survey wasn’t done by a major research outlet, but rather by the comparison shopping site PriceGrabber. Of 4,851 U.S. online shoppers who participated in the PriceGrabber survey, 10 percent said they had Pinterest accounts.