Lauren Goode

Recent Posts by Lauren Goode

Social Media Memory App Timehop Adds “Pinterest for Your Past”

The world’s gone Pinterest-crazy. Ladies like to use it. Web sites want to be it. Others could possibly want to sue it.

And now another social media app is introducing “Pinterest-like” boards: Timehop.

Timehop, in case you’e never used it, is a nifty social media aggregator that sends you daily emails to remind you exactly what you were doing a year ago today. Checked in on Foursquare at your favorite lunch spot? Timehop refreshes your memory. Tweeted that you were eating lunch? Timehop helps you recall that excitment, too. Instagrammed a picture of your lunch? Timehop reminds you of the time you treated your burrito as though it were an Annie Leibovitz subject.

Now when Timehop sends those daily emails, there will be an option for users to “favorite” certain posts and add them to a Pinterest-looking board on Timehop’s Web site. While these items can be added only through the daily email, this is Timehop’s first real Web feature. Until now, Timehop’s site has primarily just been a place for people to sign up for the service.

The boards right now are private, and users can only have one, which by default is called “Favorites.” Eventually, Timehop says it wants to allow people to have multiple boards and make their boards public to spur social interactions with friends online.

“Basically, we’re making Timehop more social and interactive and turning it from a purely consumption experience (read a daily email) into more of a place for social interactions on the Timehop website,” co-founder Jonathan Wegener said.

Formerly known as Foursquare and Seven Years Ago, and then PastPosts, Timehop first launched during Foursquare’s hackathon event last year. Like other social media apps — such as the maligned Girls Around Here app — Timehop aggregates all the data you’re sharing through other social media networks. But you have to give Timehop explicit permission to do so when you first sign up for the service, and until now the core of Timehop’s service was sending data through private email.

Timehop’s Wegener has also said in the past that the company might look to aggregate data from personal calendars to add value to the service, something that Greplin already does by culling and organizing user data from various mail accounts and calendars.


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