Peter Kafka

Recent Posts by Peter Kafka

New York Times Game Lets You Blow Up the New York Times

Now this is how you promote a long, thinky story on the Web: Tack a free, super easy shoot-’em-up game at the top. The story is a new piece in the New York Times magazine, about the rise of casual games like Angry Birds. The game lets you destroy, Asteroids-style, most of the Web page surrounding it, including the ads. Poynter’s Steve Myers has more.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus