Microsoft Banks on Mobile Apps

Microsoft Corp., struggling to dent the dominance of Apple Inc. and Google Inc. in the smartphone market, is stepping up efforts to court app makers like Hemi Weingarten.

Last fall, Microsoft aggressively recruited Mr. Weingarten to convince him to build his nutrition app Fooducate for its Windows Phone. Microsoft proposed putting a Fooducate engineer in Tel Aviv through a weeklong boot camp, and offered a new Windows-based Nokia phone for software testing.

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