Peter Kafka

Recent Posts by Peter Kafka

“There’s No Reason You Can’t Start” — Words of Wisdom From the Instagram Guys (Video)

Odds are very good that you will not sell your start-up to Facebook for $1 billion. You may not even start a start-up. But you can still find lots of inspiration from this hour-long presentation from Instagram co-founders Kevin Systrom and Mike Krieger, from way back in May 2011, when they were merely running a hot start-up.

Here’s a sample:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web