Lauren Goode

Recent Posts by Lauren Goode

I’ll Take “PC Disruptors” for $500, Alex. (What Is “a Tablet”?)

More evidence pointing toward tablets disrupting the PC industry: According to a new Forrester Research survey of more than 5,000 U.S. adults, 35 percent of tablet owners say they use their laptops less frequently since getting a tablet, while 45 percent have no plans to buy an e-reader now that they own a tablet. The television set is faring better, however, with just 12 percent of those surveyed saying they use their TV less frequently since getting a tablet; likely because 85 percent of tablet owners cop to using their tablets while watching TV.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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