Ina Fried

Recent Posts by Ina Fried

T-Mobile Shouting About Its HTC One From the Rooftops (Of New York)

T-Mobile is planning a rooftop gathering in New York next week to give the media some face time with its soon-to-launch HTC One S.

The party will feature the band Dale Earnhardt Jr. Jr. and presumably offer some more details on T-Mobile’s plans for the phone, which was announced along with a pair of siblings at February’s Mobile World Congress.

HTC said at the time that T-Mobile would be the launch partner for the slim HTC One S, while AT&T is getting the flagship HTC One X model. Sprint has since announced its new high-end HTC phone, which will be sold as the HTC Evo 4G LTE.

T-Mobile has yet to announce pricing and exact availability for its One S, though HTC has said that the product family is going on sale globally this month.

HTC is counting on the One lineup to help turn around a steep drop in sales, while still-iPhoneless T-Mobile is looking for alternatives to Apple.

T-Mobile could benefit from a massive marketing push HTC is planning for its One line.

And so you can feel like you’re at the party yourself, here’s a bit of Dale Earnhardt Jr. Jr.:

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus