Peter Kafka

Recent Posts by Peter Kafka

Hey! Famous People Like Apple, Too!

You feel a little funny talking at your Siri. But you shouldn’t, because Zooey Deschanel and Samuel L. Jackson do it:

Okay. So maybe you still feel a little funny, and/or like a self-parody. But an Apple ad is an Apple ad, so we will dutifully catalog it here.

As many people who catalog Apple ads have noted, this is the first time that Apple has used a celebrity in one of its campaigns for a very long time. The last one that the hivemind can recall: Jeff Goldblum hawking the original candy-colored iMac, back in the late 90s — way back when Apple was still pretty much a niche company:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus