Peter Kafka

Recent Posts by Peter Kafka

Hey! Famous People Like Apple, Too!

You feel a little funny talking at your Siri. But you shouldn’t, because Zooey Deschanel and Samuel L. Jackson do it:

Okay. So maybe you still feel a little funny, and/or like a self-parody. But an Apple ad is an Apple ad, so we will dutifully catalog it here.

As many people who catalog Apple ads have noted, this is the first time that Apple has used a celebrity in one of its campaigns for a very long time. The last one that the hivemind can recall: Jeff Goldblum hawking the original candy-colored iMac, back in the late 90s — way back when Apple was still pretty much a niche company:


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google