Lauren Goode

Recent Posts by Lauren Goode

Scent of a MacBook Pro

There’s the scent of a new car … and then there’s the scent of a freshly unwrapped laptop.

A group of Melbourne, Australia-based artists is incorporating the scent of a MacBook Pro laptop into an upcoming exhibit titled “Greatest Hits,” explained here with only a Wikipedia entry about the format wars between Blu-ray disc and HD DVD standards.

According to Macworld, “The scent created with Air Aroma … encompasses the smell of the plastic wrap covering the box, the printed ink on the cardboard, the smell of paper and plastic components within the box and, of course, the aluminum laptop which has come straight from the factory in China.”

For a better, shall we say, sense of the story, you can read the full entry here.

Unfortunately, for the time being, average consumers won’t be able to douse themselves in the scent of Apple magic. As Air Aroma, which worked with the artist trio to create the perfume, writes on its Web site, “The Apple unboxing scent was created for use at this particular exhibition only and is not available for purchase on our online retail store for personal use.”


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”