The Lonely BlackBerry Store

On a gray stretch of highway 25 miles northwest of Detroit, in a strip mall next to an OfficeMax and a dry cleaners, sits the only stand-alone BlackBerry retail store in North America.

The store opened in 2007, six months after Apple Inc. rolled out its first iPhone. It was supposed to mark the beginning of BlackBerry maker Research In Motion Ltd.’s retail push in the U.S. and Canada.

Instead, the store serves as a somber reminder of RIM’s failed strategy to stave off competition from larger rivals domestically.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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