Peter Kafka

Recent Posts by Peter Kafka

New York Times Sees Digital Ads Droop

The New York Times says its digital paywall strategy is a success with consumers. But its digital advertising business stumbled last quarter, and dropped by 2 percent.

Times CEO Arthur Sulzberger Jr. blamed an “uneven U.S. economic environment and uncertain global conditions” for weak ad sales in general — overall ad sales were down 6.1 percent at the publisher’s core News Media Group — and said digital sales were “under pressure in the first two months of the year.”

The publisher says it expects to see similar ad results for the second quarter of 2012.

Meanwhile the Times’ content farm continues to struggle, and saw its revenue drop 23.1 percent.

Times readers, though, seem happy to pay for the paper.

Circulation revenue was up 9.7 percent, and the Times has close to half a million people shelling out for digital access. The Times is trying to boost that number by pulling back on the free digital content it gives to nonsubscribers.

(Image courtesy of Shutterstock/Ritu Manoj Jethani)

Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik