Ina Fried

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MetroPCS Taps Japanese-Style Tokidoki to Skin New Android Phone

Aiming to cash in on the popularity of Japan’s tokidoki craze, MetroPCS is selling an Android phone decked out in the street-art style.

The Huawei phone is tokidoki inside and out, featuring a stylized case, on-screen wallpaper, a program for adding tokidoki embellishments to photos and four tokidoki ringtones.

There’s also a phone charm and two interchangeable battery covers. (That’s a lot of tokidoki.)

A video below hints at even more coming this summer.

Update: MetroPCS confirmed the phone retails for $69.99.

Update 2: The initial tokidoki phone is now on the market, not coming this summer, as initially reported. Though the companies say to expect more things this summer.

MetroPCS Sanctioned by tokidoki™ | Behind The Scenes Video from Sanctioned by tokidoki on Vimeo.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google