Avon Is Late to Social Media’s Party

The Avon Lady needs to spend more time on Facebook.

Avon Products Inc., famous for sending its representatives door to door, is losing traction in the U.S., where many time-stressed consumers are increasingly buying their cosmetics on the Web. Operating profit per representative in the U.S. has plunged 75 percent over the past decade, according to an analysis by Sanford C. Bernstein.

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