Lauren Goode

Recent Posts by Lauren Goode

FitBit’s New (Non-Wearable) Device: The Wi-Fi Smart Scale

Fitbit, maker of the popular fitness device that clips onto clothing and tracks activity and sleep patterns, is attempting to set itself apart in the increasingly crowded fitness-tech market with the introduction of a new, Wi-Fi-equipped scale. The Aria Wi-Fi Smart Scale measures weight, body-fat percentage and body-mass index, and wirelessly transfers the data to users’ FitBit accounts; information from the scale is also accessible through FitBit’s iPhone and Android apps. First announced at CES earlier this year, the $129.95 scale goes on sale today on Fitbit’s Web site.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google