Google Originally Figured Android Tablets Would Own a Third of the Market in 2011
According to a quarterly Android review presented in 2010 and uncovered by The Verge, Google expected to sell 10 million Android tablets in 2011 and capture a 33 percent share of the market. In 2012, it expected to sell another 10 million for a 22 percent share.
At the time, those might have seemed like reasonable estimates, but history has proven them to be a tad over-optimistic. Speaking at our AsiaD conference last October, Google’s Andy Rubin said there were a little more than six million Android tablets in the wild at that time. That being a cumulative number, it’s well short of the 10 million Android tablets sold per year Google had hoped for.
So in the end, Google failed to capture the 33 percent share of the tablet market to which it had aspired in 2011. And according to Gartner, it won’t quite hit that mark this year either, though it will surpass the 22 percent share first projected. In 2012, the research house expects Android tablets to account for 31.9 percent of the market — though that’s including Amazon’s Kindle Fire, which runs a forked version of the OS.