Arik Hesseldahl

Recent Posts by Arik Hesseldahl

IBM Boosts Big-Data Offerings With Vivisimo Acquisition

IBM said today that it has reached a deal to acquire Vivisimo, a Pittsburgh-based provider of data-capture and discovery software. Financial terms were not disclosed. Vivisimo has about 120 employees, and its customers include Cisco Systems, Eli Lilly and the U.S. Air Force. This is IBM’s second acquisition this month, and its fifth so far this year.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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