Ditto Raises $3 Million for 3-D Tech That Lets You Virtually Try On Before You Buy

Ditto has raised $3 million from August Capital and other individual investors to continue developing its 3-D technology.

The e-commerce site uses 3-D to allow shoppers to virtually try on glasses before they decide to buy them.

To do so, visitors must record a short video of themselves to create a 3-D image, which they call a Ditto.

The image is a little spooky as your head swivels right and left to see how the glasses look on your face and wrap behind both ears. But it does do a good job of deciphering whether a pair of Vera Wangs or Ray-Bans would look better on your face.

The company plans to use the capital to develop its technology and add to its team.

Ditto Secures $3M Round for Designer Eyewear eCommerce Site

Site lunches with 3D virtual fitting technology to transform the way we shop, try-on, and buy opticals and sunglasses

Mountain View, CA – April 26, 2012 — DITTO, an eCommerce site for designer eyewear that uses patent-pending 3D virtual fitting technology, today announced that it has closed $3 million in financing led by August Capital. Angel investors, friends and family also participated in the round.

DITTO is a website that allows consumers to record a short video with their webcam to create a 3D virtual self, or “DITTO”. Users can virtually try-on eyewear in 180-degree views to see how a particular style looks and fits their face before they make a purchase. DITTO.com also integrates social media features, allowing the user to post side-by-side snapshots of their DITTO in different glasses to Facebook to poll friends for opinions.

The site offers an extensive selection of designer frames, with more styles and sizes than most retail and optical stores. The curated brand selection on the site includes Persol, Chloe, Ray-Ban, Tag Heuer, Vera Wang and others. Frames are sold at suggested retail prices ranging from $110 to $1,800 and high-quality anti-reflective coated prescription lenses are included at no cost on optical glasses. These exact lenses often cost more than $150 at retail locations. Customers receive their new glasses within 10 days with free shipping, free 90-day returns and first-class customer service.

“Great eyewear changes your mood and your persona,” says Kate Endress, cofounder and CEO of DITTO. “Yet buying them at stores leaves you with limited selection and, to date, buying online hasn’t been a viable option because of one big question: Do they fit? We couldn’t be more excited to launch DITTO.com, which we believe will take online shopping for eyewear to the next level. Through partnerships with some of the world’s best brands, our proprietary technology and phenomenal customer service, we are going to make buying glasses as much fun as wearing them.” I love this last quote you say about ‘buying glasses as much fun’

“Ecommerce has dramatically evolved across multiple categories including fashion and accessories, yet eyewear remains extremely challenging to market and sell online. DITTO’s innovative technology eliminates the hassles and impediments associated with buying eyewear online as well as in-stores by giving consumers the ability to not just see how they look and fit, but also ask a trusted source to help select which frames to buy,” explained Howard Hartenbaum, general partner at August Capital and founding investor in Skype. “We are thrilled with the investment and believe DITTO has the right model, technology and team to build a great company.”

Hartenbaum is joining the company’s board. DITTO plans to use the new funds to further develop its technology, add to its team, and market to customers.

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