IBM’s Pick of SugarCRM Creates More Rivals for Oracle

Much has been made of the rivalry between Oracle Corp. and Salesforce.com Inc. in cloud computing. But last week a venture-backed start-up secured one of the richest contracts in business for software to manage sales, marketing and customer relationships.

International Business Machines Corp. disclosed it will replace its Oracle/Siebel customer relationship management software with products made by SugarCRM, an eight-year-old San Francisco company backed by Draper Fisher Jurvetson and two other venture funds.

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